LinkedIn Poll Ideas to Boost Engagement & Leads

Yohan Callet


June 5, 2024

LinkedIn polls are a powerful feature within LinkedIn's suite of marketing tools, designed to encourage audience engagement and gather insights. These polls allow users to ask questions and provide multiple-choice answers for respondents to select from.

Understanding LinkedIn Polls

How they work:

  • Users create a poll by formulating a question with up to four answer options.
  • Polls can be shared directly on your LinkedIn feed or within groups.
  • Respondents vote by selecting one of the provided options.


Why they are useful for businesses:

  • Audience Engagement: Polls drive interaction by encouraging followers to participate.
  • Insights Gathering: They offer a quick way to collect feedback or opinions on various topics.
  • Brand Awareness: Sharing polls can enhance visibility and position your brand as engaging and thoughtful.

LinkedIn polls are an effective tool in content marketing, social media marketing, and overall marketing strategy, making them indispensable for businesses aiming to boost user interaction and brand awareness.


Advantages of LinkedIn Polls


Harnessing the power of LinkedIn polls offers numerous advantages for businesses aiming to elevate their social media presence and marketing tactics. Here are some key benefits:

  • Increased User Engagement: Polls invite direct participation from your audience, sparking conversations and interactions that elevate user engagement.
  • Valuable Insights: Gain actionable feedback and audience insights straight from your LinkedIn connections. This data can inform and refine your content strategy.
  • Enhanced Brand Visibility: Frequent polling can keep your brand at the forefront of your audienceโ€™s mind, significantly boosting brand visibility.
  • Lead Generation: Well-crafted polls can serve as a soft lead generation tool, subtly guiding participants into your marketing funnel.
  • Business Growth: By integrating polls into your marketing efforts, you can align closer with your audienceโ€™s preferences and needs, paving the way for sustained business growth.


Implementing LinkedIn polls effectively can transform how you engage with your audience, providing a dynamic element to your overall content strategy.


How to Create LinkedIn Polls

Creating a Poll on LinkedIn Desktop

Creating a poll on LinkedIn desktop is quite straightforward. This step-by-step guide will walk you through the process, ensuring you can effectively engage your audience and gather valuable insights for your marketing strategy.



Step 1: Navigate to Poll Creation

Head over to your homepage or profile. Click on the "Start a post" field, where you typically create regular updates. Look for the "Create a poll" option in the list of post types.


Step 2: Formulate Your Poll Question

Crafting an engaging poll question is crucial. Think about what will resonate with your audience. For example, if you're in the tech industry, asking about the most anticipated gadget release can spark interest.


Step 3: Add Poll Options

You can add up to four options for respondents to choose from. Make sure the options are clear and cover the range of possible answers your audience might have.


Step 4: Set the Poll Duration

Decide how long you want your poll to run. LinkedIn allows durations ranging from one day to two weeks. Choose a timeframe that gives enough time for ample responses but aligns with your content calendar.


Step 5: Publish Your Poll

Publishing your LinkedIn poll is the final step in the creation process. Here's how to do it:

  1. Review Your Poll: Double-check your question and options for any errors.
  2. Select Audience: Choose who can see your poll - connections only, group members, or anyone on LinkedIn.
  3. Click 'Post': Use the blue 'Post' button to publish your poll to your feed.

Once published, engage with respondents by liking and commenting on their answers. This boosts visibility and interaction. ๐ŸŽ‰


Creating a Poll on LinkedIn Mobile

Creating LinkedIn polls on mobile is easy and convenient. Here's how you can do it:


Step 1: Access the Poll Feature

Go to the area where you create posts by tapping the "+" icon or "Start a post." From there, choose the option to create a poll.

Step 2: Write Your Poll Question

Now, come up with an interesting question for your poll. Make sure it's short and relevant to your audience.

Step 3: Input Poll Options

After that, add the different choices that people can select as their answer.

Step 4: Choose Poll Duration

Decide how long you want your poll to be active. You can usually choose between one day and two weeks.

Step 5: Publish Your Poll

  1. Check Poll Details: Ensure that all aspects of your poll are accurate and ready for engagement.
  2. Tap 'Post': Tap the 'Post' button on the bottom right to share your poll with your audience.

Your poll is now live! Engage with respondents by commenting on their choices and sharing additional insights to boost interaction. ๐ŸŽ‰


LinkedIn Poll Ideas to Boost Engagement

Product Feedback Polls

Gathering valuable feedback on your products or services through LinkedIn polls is a smart way to enhance user engagement and drive product improvement. Here are some creative poll ideas to consider:

  1. Feature Requests: Ask your audience which new feature they would like to see in your product. Example: "Which feature would make our app more useful to you?"
  2. Satisfaction Levels: Gauge customer satisfaction by asking how satisfied users are with your latest update. Example: "How satisfied are you with our recent software update?"
  3. Preference Checks: Determine user preferences between two versions of a product or two different service offerings. Example: "Which product design do you prefer?"
  4. Pain Points: Identify common pain points by asking about the biggest challenges users face while using your product. Example: "Whatโ€™s the biggest challenge you encounter when using our service?"

Using these LinkedIn poll ideas, you can boost engagement and gain actionable customer insights that inform your business decisions.


Thought Leadership Polls


Creating thought leadership polls on LinkedIn can significantly elevate your brand's authority and influence within your industry. Here are some creative poll ideas to position your brand as a thought leader:

  1. Industry Trends: Ask your audience about emerging trends in your niche. For example, "Which technology do you believe will have the biggest impact on our industry in the next five years?"
  2. Expert Opinions: Engage your audience by seeking their expert opinions. "What is the most critical skill for professionals in our field to develop this year?"
  3. Best Practices: Share insights on best practices and invite your network to weigh in. "Which project management methodology do you find most effective for large-scale projects?"
  4. Future Predictions: Encourage discussions around future predictions to showcase forward-thinking. "How do you foresee the role of AI evolving in our industry by 2030?"

These types of polls not only boost engagement but also reinforce your brandโ€™s expertise and thought leadership on LinkedIn.


Fun and Interactive Polls



Engaging your audience with fun and interactive polls can significantly boost LinkedIn engagement. Here are a few creative ideas to get you started:

  1. Trivia Quizzes: Create industry-specific trivia questions to test your audienceโ€™s knowledge. For example, "Which year was LinkedIn founded?" with options like 2002, 2003, 2004, and 2005.
  2. Would You Rather: Pose "Would you rather" questions related to your niche market. These questions can be lighthearted yet relevant, such as "Would you rather work from home or in an office?"
  3. Caption This: Post an interesting photo related to your industry and ask followers to choose the best caption from a list of options.
  4. Opinion Polls: Ask for opinions on current trends or events within your sector. Example: "Do you believe AI will replace more jobs than it creates?" with 'Yes', 'No', 'Maybe' as options.

These types of creative polls not only entertain but also drive meaningful social media interaction, making them an essential part of your LinkedIn engagement strategy. ๐Ÿš€


LinkedIn Poll Ideas to Boost Lead Generation

Identifying Your Target Audience

Identifying and targeting the right audience for your LinkedIn polls is crucial for effective lead generation. Hereโ€™s how to narrow down your audience:

  • Analyze Your Existing Network: start by examining your current connections and followers. Who engages with your content most frequently? Identifying these key individuals will give you a clearer picture of your active audience.
  • Use LinkedIn Analytics: Leverage LinkedIn's built-in analytics tools to gain insights into your audience demographics, such as job titles, industries, and locations. This data can help tailor your polls to appeal directly to your target market.
  • Engage with Niche Groups: Join and participate in LinkedIn groups relevant to your industry. These groups are goldmines for finding potential leads who share a common interest or need.
  • Monitor Competitors: Keep an eye on competitorsโ€™ polls and their engagement levels. This can provide clues on what works well within your shared target audience.


By thoroughly understanding who you're aiming to reach, you can craft more engaging and relevant poll questions that resonate with them, ultimately driving better lead generation results.


Crafting Strategic Questions

Creating strategic questions for your LinkedIn polls can significantly boost lead generation and align with your marketing goals. When crafting these questions, keep the following in mind:

  • Align with Objectives: Ensure your poll questions are directly related to your business goals. For example, if you aim to understand customer pain points, ask about the main challenges they face in their industry.
  • Be Specific: Specific questions yield specific answers, making it easier to gather actionable insights. Instead of asking, "What do you think of our product?", consider "Which feature of our product would you like improved?"
  • Engage Curiosity: Craft questions that pique curiosity and encourage participation. Questions like "Whatโ€™s the one tool you can't live without in your daily work?" not only engage but also provide valuable data.
  • Include Calls-to-Action (CTAs): End your poll with a clear CTA to drive further engagement. An example could be, "Want more insights? Subscribe to our newsletter for detailed results!"
  • Promote Participation: Offer incentives for participation, such as entry into a giveaway or access to exclusive content.


Strategically crafted questions combined with effective CTAs amplify the impact of your LinkedIn polls in your social media strategy, driving both engagement and lead generation.

By focusing on these elements, you'll be able to create LinkedIn polls that not only engage but also convert your target audience into potential leads.


Utilizing Clear Calls-to-Action (CTAs)

Incorporating effective calls-to-action (CTAs) in your LinkedIn polls can significantly drive conversions and engagement. Hereโ€™s how to do it:

  • Be Direct and Clear: Your CTA should clearly state what action you want your audience to take. For example, โ€œVote now and share your insights!โ€ or โ€œSelect your option and see what others think.โ€
  • Promote Participation: Encourage users to participate by highlighting the value they will get. Use phrases like โ€œHelp us improve our services by votingโ€ or โ€œYour opinion matters!โ€
  • Offer Incentives: Boost engagement by providing participation incentives. Mention any rewards or benefits for taking part, such as a chance to win a free consultation.
  • Leverage Urgency: Create a sense of urgency with time-sensitive CTAs such as โ€œVote within the next 24 hours!โ€ This can prompt quicker responses.
  • Follow-Up Actions: Guide users on what to do next after voting. This could include visiting your website, downloading a report, or connecting with you for more details.


Using these marketing tactics within your poll questions ensures that your LinkedIn polls not only engage but also convert, enhancing your overall social media strategy.


Promoting Your Polls Effectively

To boost engagement and generate leads through LinkedIn polls, promoting them effectively is essential. Here are some strategies:

  • Leverage Your Network: Share your poll on your personal feed and in relevant LinkedIn groups. The more exposure, the better.
  • Use Eye-Catching Visuals: Incorporate compelling images or graphics with your poll to grab attention.
  • Engage Influencers: Tag industry influencers or thought leaders in your posts to increase visibility and credibility.
  • Participation Incentives: Offer incentives such as discounts, exclusive content, or shout-outs for participating in your poll.
  • Cross-Promote: Share your LinkedIn poll on other social media platforms like Twitter, Facebook, and Instagram to reach a broader audience.
  • Utilize Hashtags: Use relevant hashtags to make your poll discoverable by users interested in specific topics.


By implementing these tactics, you can enhance your poll's reach and effectiveness, driving better engagement and lead generation for your business.


Offering Incentives for Participation

Boosting engagement in your LinkedIn polls can be highly effective when you offer incentives. Here are a few ideas:

  • Discounts or Special Offers: Provide a discount code or special offer to those who participate in your poll. This not only encourages participation but also promotes your products or services.
  • Exclusive Content: Offer access to exclusive content, such as an eBook, webinar, or industry report, as a reward for participating.
  • Giveaways: Conduct a giveaway where participants have a chance to win a prize. Ensure the prize is relevant and valuable to your target audience.
  • Feature Participants: Highlight selected participants' responses in a follow-up post or article. This recognition can be a strong motivator.


Using these incentives strategically can enhance user engagement and support your lead generation efforts on LinkedIn.


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Strategic LinkedIn Poll Questions to Ask Your Audience


  1. Which type of content do you enjoy most? ๐Ÿ“š
  2. Do you prefer working remotely or in an office? ๐Ÿก๐Ÿข
  3. What's your go-to productivity tool? โฐ
  4. How do you unwind after a long day at work? ๐Ÿท๐Ÿ‹๏ธโ€โ™‚๏ธ
  5. Morning person or night owl? ๐ŸŒž๐ŸŒœ



  1. What kind of posts would you like to see more from us? ๐Ÿ“ˆ
  2. How often do you engage with LinkedIn polls? ๐Ÿ“Š
  3. Whatโ€™s the biggest challenge in your industry right now? ๐Ÿš€
  4. Do you find our content helpful for your career development? ๐Ÿ’ผ
  5. Which feature would improve your LinkedIn experience the most? ๐Ÿ”ง


Market Research:

  1. Which social media platform do you use most for professional networking? ๐Ÿค
  2. How often do you participate in webinars or online workshops? ๐Ÿ–ฅ๏ธ
  3. Whatโ€™s the best way to stay updated with industry trends? ๐Ÿ“…
  4. Do you think AI will significantly impact your job in the next five years? ๐Ÿค–
  5. Whatโ€™s your preferred learning method: reading, videos, or hands-on practice? ๐Ÿ“š๐ŸŽฅ๐Ÿ› ๏ธ



  1. Coffee or tea to start your day? โ˜•๐Ÿต
  2. What's your favorite book or movie genre? ๐Ÿ“–๐ŸŽฌ
  3. If you could travel anywhere right now, where would it be? โœˆ๏ธ๐Ÿ—บ๏ธ
  4. Cats or dogs: which team are you on? ๐Ÿฑ๐Ÿถ
  5. What's your favorite season of the year and why? ๐ŸŒธโ˜€๏ธ๐Ÿโ„๏ธ


Use these LinkedIn polls to enhance audience interaction and keep your content strategy fresh!

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