How to create a post on Linkedin : Tips & Examples

Yohan Callet

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May 25, 2024

Creating engaging content on LinkedIn is essential for marketers, bloggers, influencers, and anyone looking to leverage the power of this social network. Whether you are into business blogging or digital content creation, crafting a compelling LinkedIn post can drive engagement and expand your professional reach. Let’s dive into the step-by-step guide to posting on LinkedIn.

How to Make a Post on LinkedIn ?

Step-by-Step Guide to Posting

Follow these steps to create and publish a post on LinkedIn. From drafting your message to hitting the publish button, ensure each step is completed with attention to detail.

Linkedin - Post - 1

Login to Your LinkedIn Account

  1. Open LinkedIn and log in using your credentials.
  2. Navigate to the home page where you'll see the post creation box at the top of your feed.

Draft Your Message

  1. Click on the post creation box labeled "Start a post".
  2. Begin drafting your message. Think about what value you want to provide to your audience.
  3. Keep your content concise and actionable. Use keywords like how to create, social media content, and digital content.

Add Visuals (If Needed)

  1. Enhance your post by adding images or videos. Click on the camera icon to upload images or the video icon for videos.
  2. Ensure that visuals are relevant and high-quality as they can significantly boost engagement.

Use Hashtags

  1. Include relevant hashtags in your post. Hashtags make your content discoverable by other users interested in similar topics.
  2. Example: #MarketingTips #BusinessBlogging #Influencer

Tag Relevant People or Pages

  1. Tagging can increase visibility and engagement. Use the @ symbol followed by the name of people or pages you want to tag.
  2. Example: "Excited about our new project with @RedactAI! 👨‍💻"

Choose Audience Settings

  1. Before hitting publish, decide who can see your post.
  2. You can choose between public, connections only, groups, etc.

Preview Your Post

  1. Review your draft for any errors or necessary adjustments.
  2. Ensure clarity and correctness before publishing.

Hit Publish

  1. Once satisfied with your draft, click on "Post". Your content is now live!

Tips for Effective Posting

  • Engage with Comments: Responding to comments can foster community interaction.
  • Regular Updates: Consistency is key; regular posting keeps you visible in your network.
  • Monitor Performance: Use analytics tools provided by LinkedIn to track how well your posts perform.

By following these steps attentively, you ensure that each LinkedIn post is optimized for maximum impact and engagement on this professional social network. Whether you're a seasoned marketer or new to digital content creation, mastering LinkedIn posts can significantly enhance your online presence and professional relationships. 🚀

Adding Images and Videos

Creating a LinkedIn post involves several steps to ensure your content is engaging and reaches your intended audience. Incorporating visuals such as images and videos can significantly boost engagement. Here’s how you can add them effectively:

Linkedin - Post - 2

Why Use Visuals?

  • Enhanced Engagement: Posts with images or videos tend to attract more views, likes, and comments.
  • Visual Appeal: High-quality visuals make your posts stand out in a crowded feed.

Steps to Add Images:

  1. Start a Post: Click the "Start a post" button on your LinkedIn homepage.
  2. Add Image: Click the image icon (📷) to upload one or multiple images from your device.
  3. Optimize Size and Quality: Ensure your images are high resolution and relevant to your message.

Steps to Add Videos:

  1. Create a Post: Select "Start a post" from the homepage.
  2. Upload Video: Click the video icon (🎥) to upload a video file.
  3. Use Captions: Adding captions can make your video accessible and engaging for all users.
  4. Thumbnail Selection: Choose an appealing thumbnail image to grab attention.

Incorporating visuals like infographics, high-quality photos, or video content in your LinkedIn posts can transform them into great content that resonates with your audience. Whether you're a marketer, influencer, or business blogger, making use of media marketing on social media platforms is crucial for digital content success.

Using Hashtags Effectively

Hashtags can significantly amplify your post’s reach on LinkedIn. Here’s how to choose and use relevant hashtags to make your posts more discoverable:

  1. Research Trending Hashtags: Use tools like LinkedIn's search bar, hashtag generators, or social media listening tools to identify trending hashtags related to your industry.
  2. Be Specific and Relevant: Choose hashtags that are specific to your post's content. For example, if you're writing about digital marketing, consider using tags like #DigitalMarketing, #SEO, or #ContentStrategy.
  3. Avoid Overloading: Stick to 3-5 hashtags per post for optimal engagement. Too many hashtags can make your post look cluttered and less professional.
  4. Create Branded Hashtags: Develop unique hashtags for your brand or campaigns, such as #RedactAITips or #MarketerInsights. This helps in building a recognizable brand presence.
  5. Mix Popular and Niche Hashtags: Combining popular hashtags with niche ones can help you reach both broad and targeted audiences.

By strategically incorporating these keywords into your hashtag strategy, you can enhance your social media presence and ensure that your content reaches out effectively to your intended audience. ✨

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Tagging People and Pages

Tagging relevant people and pages can significantly boost your post's visibility and engagement. This tactic helps in reaching potential customers, enhancing brand visibility, and fostering online networking. When creating a LinkedIn post, consider these best practices for tagging:

  • Identify Industry Influencers: Tag influencers within your niche to leverage their audience.
  • Engage Colleagues and Partners: Mention coworkers or business partners to strengthen professional connections.
  • Relevant Pages: Tag company pages or organizations related to your post's content.

For example, if you're sharing insights about digital content strategies, tag marketers, influencers, or relevant brands. This approach can amplify your social media strategy and engage a broader audience effectively.

What to Post on LinkedIn?

Professional Updates

Keeping your network informed about your professional journey is essential for maintaining a vibrant LinkedIn presence. Sharing your career milestones, promotions, and new job roles can strengthen your personal brand and showcase your career growth. Here are some ideas on what to share:

  • Career Milestones: Announce significant moments such as work anniversaries, certifications, and major project completions. These posts highlight your dedication and accomplishments.
  • Promotions: If you've been promoted or taken on new responsibilities, let your network know. This not only celebrates your achievement but also positions you as an evolving professional.
  • New Job Roles: Starting a new job? Share this exciting news with your connections. It’s a great way to keep your network updated and can open doors to new opportunities and collaborations.

Regularly updating your network with these professional highlights keeps you visible on social channels and reinforces your personal brand. Engaging with your audience by responding to their comments and messages can foster deeper connections within your industry. 🚀

Industry News and Trends

Sharing industry news and trends on LinkedIn is a powerful way to position yourself as a thought leader in your field. Keeping your audience updated with the latest happenings not only adds value but also demonstrates your awareness and expertise.

Here are some ideas for what to post:

  1. Breaking News: Share significant updates or developments in your industry.
  2. Trend Analysis: Provide insights into emerging trends and what they mean for the future.
  3. Expert Opinions: Offer your perspective on recent events or shifts in the industry.
  4. Reports and Studies: Highlight key findings from industry reports or research studies.

Integrating these elements into your LinkedIn posts helps enhance your professional reputation and keeps your network engaged with valuable content.

Personal Achievements

Highlighting personal achievements can significantly boost your credibility and help you attract new opportunities. Sharing your career milestones, such as promotions or new job roles, keeps your network informed about your professional journey.

Here are some ideas for what to post:

  • Professional Updates: Announce promotions, certifications, or new skills acquired.
  • Career Milestones: Share significant milestones like work anniversaries or major projects completed.
  • Awards and Recognitions: Post about any awards or recognitions you've received to showcase your successes.
  • Published Works: If you've authored articles, books, or research papers, share them to highlight your expertise.

The content you share on LinkedIn should be valuable and relevant to your audience. By consistently updating your network with these achievements, you build a strong personal brand and position yourself as a credible professional in your field. 🚀

Engaging Questions and Polls

Engaging your audience with questions and polls can significantly drive interaction and provide valuable insights from your network. Here are some ways to do that:

1. Ask Thought-Provoking Questions

Pose questions related to your industry or professional journey. For instance, "What skills do you think will be most crucial in the next five years?" This invites meaningful discussion and keeps your audience engaged.

2. Create Polls

LinkedIn polls are an excellent way to gather quick feedback. For example, you could ask, "Which professional skill are you focusing on this year?" with options like "Leadership," "Technical Skills," "Communication," etc.

3. Share Poll Results

After your poll concludes, share the results with a brief analysis. This shows you value your audience's input and encourages future participation.

4. Encourage Comments

End your posts with a call-to-action asking for comments or opinions. This increases social media interaction and helps build a community around your personal brand.

Using engaging questions and interactive content like polls not only enhances social media engagement but also provides deeper audience insights that can guide your career growth and professional updates.

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LinkedIn Post Types

Text-Only Posts

Text-only posts are a straightforward yet effective way to share your thoughts and updates on LinkedIn. These posts allow for quick communication and are ideal for delivering concise messages. Whether you're sharing professional insights, quick updates, or making an announcement, text-only posts can be highly engaging if crafted well.

Why Use Text-Only Posts?

Here are some scenarios where text-only posts shine:

Professional Insights: Share your expertise and opinions on industry-related topics.

Quick Updates: Inform your network about recent milestones or changes in your professional life.

Direct Communication: Engage directly with your audience by asking questions or sharing a thought-provoking statement.

Professional Insight:

"Just wrapped up an insightful webinar on AI in healthcare. The potential applications are mind-blowing! What do you think is the next big thing in this field? 🤔 #AI #Healthcare"

Quick Update:

"Excited to announce that I've joined the team at RedactAI as their new Marketing Director! Looking forward to this new journey and all the innovative projects ahead. 🚀 #NewBeginnings #Marketing"

Direct Communication:

"What’s one skill you've learned this year that has significantly impacted your work? Let’s share our experiences! #SkillDevelopment #ProfessionalGrowth"

Benefits of Text-Only Posts

Text-only posts encourage direct interaction and can often spark meaningful conversations within your network. They are a great way to maintain a consistent presence on LinkedIn without the need for elaborate visuals or multimedia elements.

Single or Multiple Image Posts

Mixing visuals into your LinkedIn content can significantly boost engagement. Image posts are powerful tools for storytelling, enabling you to convey complex ideas quickly and memorably.

Single Image Posts

A single, striking image can grab attention immediately. Use it to highlight key points, share infographics, or feature visual quotes.

Multiple Image Posts

These allow you to tell a more comprehensive story. Think of them as visual narratives that walk your audience through a sequence of events or ideas.

Tips for Effective Visual Content:

  • Ensure high-quality images 📸
  • Add relevant captions
  • Maintain brand consistency in visuals

Visual content isn't just about aesthetics; it's about enhancing your message and making it more digestible. Leveraging image engagement and visual marketing strategies can set your posts apart on LinkedIn.

Image Carousels

Image carousel posts present a dynamic way to share multiple images in a single post. Unlike standard image posts, carousels allow members to swipe through a sequence of images, offering a more engaging experience.

Benefits of Image Carousels:

  • Storytelling: Carousels enable you to tell a more comprehensive story by breaking down information into digestible visuals.
  • Engagement: The interactive nature of swiping through images can keep your audience engaged longer.
  • Visual Appeal: A sequence of well-designed images is more likely to catch the eye compared to text-only posts or single-image updates.

Best Practices:

  • Consistency: Ensure all images in the carousel maintain a consistent size and style for a smooth viewing experience.
  • Concise Content: Keep text within each image brief and impactful to maintain attention.
  • Direct Communication: Use each slide to convey one key point or piece of information.

Example Use Cases:

  • Project Updates: Showcase different stages of a project.
  • Event Recaps: Provide highlights from an event through sequential images.
  • Product Features: Detail various features of a product in separate slides.

Incorporating image carousels into your LinkedIn strategy can add variety and depth to your content, making it more appealing and engaging for your network.

Video Posts

Videos can capture attention quickly and are great for explaining complex ideas or showcasing events. They offer a dynamic way to engage your audience through visual storytelling. Here are some tips for creating effective video posts on LinkedIn:

  • Keep it concise: Aim for videos under 2 minutes to retain viewer interest.
  • Focus on quality: Use good lighting and clear audio to ensure your message is conveyed effectively.
  • Engaging thumbnails: Choose an eye-catching thumbnail to entice viewers to click on your video.
  • Include captions: Many users watch videos without sound, so adding captions can help convey your message.

By integrating video content into your LinkedIn strategy, you can leverage the power of visual storytelling to enhance your media strategy and drive engagement.

Document Posts

Document posts are a fantastic way to share in-depth information and provide value to your LinkedIn network. These posts can include:

  1. Presentations: Share your latest PowerPoint slides or Prezi presentations to showcase your ideas in a structured format.
  2. Whitepapers: Position yourself as a thought leader by sharing detailed whitepapers that delve into industry-specific topics.
  3. Professional Documents: Upload PDFs of reports, research findings, or case studies to give your audience access to comprehensive insights.

Whether you're offering an in-depth analysis or sharing professional insights, document posts allow you to communicate complex information effectively. By presenting detailed content, these types of posts can help you establish credibility and engage your audience on a deeper level.

LinkedIn Polls

Polls on LinkedIn are a great way to connect with your audience through interactive content. They are a quick and efficient way to get immediate feedback and insights from your network.

Advantages of LinkedIn Polls:

  • Instant Feedback: Quickly gauge opinions or preferences.
  • Enhanced Engagement: Encourage interaction with easy-to-answer questions.
  • Valuable Insights: Collect data that can inform future content or business strategies.

Creating a poll is easy:

  1. Click on the "Start a post" option.
  2. Select the "Create a poll" icon.
  3. Write your question and add up to four options for responses.
  4. Set the duration for your poll (e.g., one day, one week).

Use relevant keywords like audience feedback, polling, and engagement to improve discoverability. Adding hashtags and tagging relevant people or pages can increase your reach even more.

How to Structure LinkedIn Posts

Creating an effective LinkedIn post isn't just about typing out your thoughts and hitting publish. It’s about crafting a message that resonates with your audience, motivates them to engage, and drives meaningful interactions. One powerful strategy for structuring your posts is the AIDA method.

The AIDA method

1. Attention

  • Grab their attention right away ! Your post should start with a compelling hook that makes people stop scrolling and start reading. This could be an intriguing question, a bold statement, or an eye-catching fact.
  • Example: "Did you know 85% of professionals rely on LinkedIn for networking?"

2. Interest

  • Build interest with relevant information. Once you have their attention, keep them engaged by providing valuable insights or sharing an interesting story that relates to your main point.
  • Example: "Many of us struggle to find time for networking, but here's why it's essential..."

3. Desire

  • Create desire by highlighting benefits or opportunities. Show your audience how they can benefit from the information you’re sharing or what they stand to gain.
  • Example: "Imagine having access to industry leaders who can mentor you..."

4. Action

  • Encourage action with a clear call-to-action (CTA). Guide your readers on what to do next, whether it's commenting on your post, visiting a link, or connecting with you.
  • Example: "What are your strategies for effective networking? Share in the comments below!"

Using the AIDA method helps ensure your content is engaging and actionable, making it more likely to resonate with your audience and achieve the desired outcomes.

By focusing on these four elements—attention, interest, desire, and action—you'll be well-equipped to craft LinkedIn posts that not only grab attention but also drive meaningful engagement and results.

The VS4C Framework

Creating effective LinkedIn posts requires a structured approach. The VS4C Framework is a powerful method that ensures your content is not only engaging but also drives action. Here’s how it works:

  1. Value: Start by providing value to your audience. Share insights, tips, or useful information that can help them in their professional journey.
  2. Storytelling: Weave a compelling story around your message. Stories are memorable and can make your content more relatable and impactful.
  3. Clarity: Ensure your message is clear and easy to understand. Avoid jargon and keep your language straightforward.
  4. Consistency: Maintain a consistent tone and style in all your posts. This helps in building your personal brand and making your posts recognizable.
  5. Call-to-Action: End with a strong call-to-action (CTA) to encourage engagement. Whether it's asking for opinions, inviting comments, or directing readers to a resource, make sure your CTA is clear.

By following the VS4C framework, you can create LinkedIn posts that are not only informative but also engaging and actionable.

Best 3 Tools to Make a Post on LinkedIn

Creating compelling LinkedIn posts doesn't have to be a daunting task. With the right tools, you can craft professional and engaging content that resonates with your audience. Here are the top three tools to help you make the most out of your LinkedIn posts:

RedactAI

Linkedin - RedactAI

RedactAI stands out as a premier tool for content creation on LinkedIn. This AI-driven platform is designed to assist users in generating high-quality posts effortlessly. Whether you need to create engaging headlines, summarize complex content, or ensure your message is clear and impactful, RedactAI has got you covered.

  • Content Creation: Generate posts swiftly with AI-powered text generation.
  • Engaging Headlines: Craft attention-grabbing headlines that draw readers in.
  • Clear Messaging: Ensure your messages are concise and easily understood.
  • Professional Posts: Maintain a professional tone across all your LinkedIn content.

Using RedactAI can significantly streamline your content marketing efforts, making it easier to keep your network engaged and informed.

Canva

Linkedin - Canva

Visuals play a critical role in grabbing attention on social media platforms like LinkedIn. Canva is an intuitive design tool that allows you to create stunning images and graphics to accompany your text.

  • Content Creation: Design eye-catching visuals quickly and easily.
  • Engaging Headlines: Use text overlays on images to highlight key points.
  • Professional Posts: Access templates designed specifically for LinkedIn posts.
  • Clear Messaging: Combine text and visuals seamlessly for maximum impact.

Canva’s user-friendly interface makes it accessible even for those without design experience, adding a visual punch to your LinkedIn content.

Grammarly

Linkedin - Grammarly

Grammarly is an essential tool for content creation on LinkedIn, ensuring that your posts are free from grammatical errors and typos. Its real-time grammar check feature catches mistakes that could slip through the cracks, providing a layer of polish to your professional content.

Here's why Grammarly stands out:

  • Style Suggestions: It offers style suggestions to enhance readability and improve the overall quality of your posts.
  • Clear Messaging: Ensures your message is concise and clear, making it more engaging for your audience.
  • Content Quality: Helps in maintaining high content quality by optimizing text for better engagement.

Utilizing Grammarly can significantly boost the impact of your LinkedIn content, making it more professional and appealing. Whether you're into content marketing or just sharing updates, this tool helps you craft error-free posts with ease.

By integrating Grammarly into your writing routine, you elevate your digital marketing efforts and ensure each post reflects well on your professional brand.

Frequently Asked Questions

How often should one post on LinkedIn to maintain engagement without overwhelming followers?

Determining the ideal posting frequency is crucial for maintaining engagement without causing fatigue. Here are some best practices:

  • Quality over Quantity: Focus on creating high-quality content that offers value rather than posting frequently without substance. This keeps your audience interested and engaged.
  • Optimal Posting Frequency: Aim to post 2-3 times per week. This frequency is generally effective for staying in your audience's radar without being overwhelming.
  • Monitor Engagement Metrics: Pay attention to metrics such as likes, comments, and shares. These can give you insights into how well your posts are performing and help you adjust your posting frequency accordingly.
  • Use a Content Calendar: Plan your posts ahead of time using a content calendar. This helps ensure a consistent posting schedule and allows you to balance different types of content.
  • Engage with Your Audience: Respond to comments and engage with your audience regularly. Active interaction can enhance engagement even if you're not posting every day.

These strategies help strike a balance between maintaining a vibrant social media presence and ensuring that your content remains impactful and engaging. 💡

Can specific content types, such as videos or articles, significantly impact engagement rates compared to standard text posts?

Exploring the impact of different content types on LinkedIn engagement reveals interesting dynamics. Videos and articles often outperform standard text posts by providing richer, more engaging experiences for your audience.

Video Content

Known for capturing attention quickly, videos are excellent for explaining complex ideas or showcasing events. According to digital marketing experts, video content can lead to higher engagement rates and increase retention.

Articles

Long-form content like blog posts can position you as a thought leader in your field. These detailed pieces offer valuable insights and foster deeper connections with your target audience.

Creating a mix of these content types within your social media strategy can cater to various preferences and enhance your overall social media presence. Consider incorporating a diverse range of formats into your content calendar to drive higher engagement and meet your business goals effectively. 📈

What is the Best Way to Measure the Success of LinkedIn Posts?

Understanding the success of your LinkedIn posts requires identifying key metrics and utilizing specific tools. LinkedIn analytics is an indispensable tool in this regard, offering insights into various aspects of your post's performance.

Key metrics to track include:

  • Engagement Rate: This measures likes, comments, and shares. A high engagement rate indicates that your content resonates with your audience.
  • Impressions: The number of times your post appears on someone's feed. Higher impressions can increase brand visibility.
  • Click-Through Rate (CTR): Tracks how many people clicked on links within your post. This helps measure direct interest in your content.
  • Follower Growth: Monitor changes in follower numbers to gauge overall interest in your profile.

Tools for tracking and analyzing these metrics:

  • LinkedIn Analytics: Provides detailed insights into post-performance, audience demographics, and engagement trends.
  • Third-party Marketing Tools: Tools like Hootsuite or Buffer offer comprehensive social media analytics across multiple platforms.
  • Content Calendar and Scheduling Apps: Maintaining a consistent posting frequency can improve engagement rates. Use apps like Trello or Asana to organize your content calendar.

By continuously evaluating these performance indicators, you can refine your content strategy to better align with your business goals and target audience.

What Common Mistakes Should Be Avoided When Posting on LinkedIn?

Crafting effective LinkedIn posts requires more than just hitting the publish button. Here are common mistakes to avoid:

  • Ignoring Your Target Audience: Tailoring your content to your target audience is crucial. Understand who you are speaking to and what they find valuable.
  • Lack of a Clear Message: Ensure your post has a clear and concise message. Ambiguity can confuse your audience and dilute your impact.
  • Overposting or Underposting: Maintain a balanced posting frequency. Too many posts can overwhelm your followers, while too few can make you forgettable.
  • Neglecting Visuals: Text-only posts can appear dull. Incorporate images, videos, or infographics to make your content visually appealing.
  • Forgetting Professional Standards: LinkedIn is a professional network. Avoid casual language, slang, or inappropriate humor that could harm your brand credibility.
  • Skipping Hashtags and Tags: Hashtags and tagging relevant people/pages can enhance visibility and engagement. Use them wisely but don't overdo it.
  • Ignoring Engagement: Failing to engage with comments or messages can make you appear disinterested. Interaction fosters community and builds relationships.
  • Lack of a Content Calendar: Planning your posts helps maintain consistency and relevance. A content calendar ensures you're not scrambling for ideas at the last minute.

Avoid these pitfalls to uphold professional standards and maximize the effectiveness of your LinkedIn strategy. By being aware of these common mistakes, you can enhance your social media presence and achieve better alignment with your business goals.

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Summary “How to Create a Post on LinkedIn”

Creating an effective LinkedIn post involves a blend of strategy, content creation, and engagement techniques. Here are the key points to keep in mind:

Step-by-Step Guide to Posting

Follow each step attentively, from drafting your message to publishing your post. Attention to detail is crucial.

Adding Images and Videos

Enhance engagement by incorporating visuals. Learn how to effectively add images and videos to make your posts more appealing.

Using Hashtags Effectively

Amplify your post's reach by choosing and using relevant hashtags.

Tagging People and Pages

Boost visibility by tagging relevant individuals and pages.

What you should look at next

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