How to Use Hashtags for Linkedin in 2024

Yohan Callet


June 20, 2024

Hashtags that work on other sites may not apply on LinkedIn. Here's how to build a LinkedIn hashtag strategy that will help you grow.🚀

Introduction to LinkedIn Hashtags

Navigating the world of LinkedIn can be a game-changer for your professional network and content reach. One powerful tool in your LinkedIn arsenal? Hashtags. These tiny yet mighty symbols help categorize your posts, making them more discoverable to a broader audience.

What Are LinkedIn Hashtags?

LinkedIn hashtags are a powerful tool for tagging and categorizing content on the social media platform. They serve multiple purposes, from enhancing branding to improving content marketing strategies.

  • Definition: A hashtag is a word or phrase preceded by the pound sign (#). On LinkedIn, these tags help organize and discover posts related to specific topics.
  • Purpose: Hashtags make it easier for users to find content relevant to their interests, thus boosting engagement and visibility.
  • Function: When you add a hashtag to your post, it becomes searchable across the social network. This helps your content reach a broader audience interested in that particular topic.

Understanding how hashtags work on LinkedIn can significantly enhance your social media marketing efforts.

The Evolution of Hashtags on LinkedIn

Hashtags were introduced on LinkedIn in 2018, much later than other social media platforms like Twitter and Instagram. At first, people were unsure about them, but they quickly became an essential part of the platform's marketing strategy.

Here is a timeline of how hashtags have evolved on LinkedIn:

  • 2018: Introduction of hashtags to enhance content discoverability and user engagement.
  • 2019-2020: Businesses and professionals started using hashtags in their branding strategies, realizing that they could help increase their presence on social media.
  • 2021-Present: Hashtags have become an important element in digital marketing strategies, especially for targeted outreach and community building.

The journey of hashtags on LinkedIn shows just how important they have become in a well-rounded media plan.

How to Use Hashtags on LinkedIn Effectively in 2024

Using hashtags effectively on LinkedIn in 2024 involves understanding their strategic placement and relevance. Here are key steps:

Adding Hashtags to LinkedIn Posts

Adding hashtags to your LinkedIn posts can significantly boost your visibility and engagement. Here's a simple step-by-step guide to get you started:

  1. Draft Your Post: Start by writing the main content of your post. This could be text, an image, video, or a combination.
  2. Identify Relevant Hashtags: Choose hashtags that are relevant to your post's content and audience. Use tools like LinkedIn's search feature or hashtag generators for ideas.
  3. Add Hashtags: Insert hashtags directly within the text or at the end of your post.
  4. Optimize for Effectiveness:
  • Use a mix of broad and niche-specific hashtags.
  • Limit yourself to 3-5 hashtags for clarity and focus.
  • Avoid overused or irrelevant hashtags.

By following these steps, you can enhance your social media marketing efforts on LinkedIn and promote your content more effectively. 💬

"By following these steps, you can enhance your social media marketing efforts on LinkedIn and promote your content more effectively. 💬"

Including Hashtags in LinkedIn Articles

Effectively using hashtags in LinkedIn articles can significantly boost your reach and engagement. Here’s how:

  1. Identify Relevant Hashtags: Choose hashtags that align with your article's content and your target audience's interests.
  2. Strategic Placement: Incorporate hashtags naturally within the article. This can be at the end of the article or within the body where it fits contextually.
  3. Limit the Number: Stick to a few well-chosen hashtags to avoid clutter and maintain readability.

By integrating hashtags thoughtfully, you enhance discoverability, making your content marketing efforts on social media platforms more effective.

Using Hashtags in LinkedIn Comments

Incorporating hashtags into LinkedIn comments can significantly boost interaction and visibility. When you engage in a conversation by commenting on a post, adding relevant hashtags can help your comment be more discoverable.

Here’s how to do it effectively:

  1. Select Relevant Hashtags: Choose hashtags that are pertinent to the discussion and align with the topic of the post.
  2. Tag Influencers or Brands: If relevant, combine hashtags with tagging influencers or brands to draw attention and foster engagement.
  3. Keep It Natural: Ensure the hashtags fit seamlessly within your comment to maintain a natural flow.

Using this strategy boosts your social media presence, enhances social media engagement, and helps you better engage your audience.

Implementing Hashtags on LinkedIn Business Pages

Using hashtags on LinkedIn business pages can significantly enhance your social media marketing strategy. Here's how you can do it:

  1. Identify Relevant Hashtags: Choose hashtags that align with your industry and target audience. This helps in increasing brand awareness.
  2. Incorporate Hashtags in Posts: Add these hashtags to your posts to improve visibility and engagement.
  3. Use Hashtags in Comments: Engage with followers by using relevant hashtags in comments.


  • Boosts Social Media Presence: Expands your reach in the LinkedIn community.
  • Enhances Marketing Campaigns: Helps track the performance of specific campaigns.
  • Supports Influencer Marketing: Facilitates collaboration with influencers by using common hashtags.

Being strategic with hashtag usage on business pages maximizes the potential of your media management and business strategy.

How to Manage the Hashtags You Follow

Effectively managing hashtags on LinkedIn can significantly enhance your social media strategy. Here are some strategies:

  1. Review and Curate Regularly: Periodically check the hashtags you follow to ensure they still align with your digital marketing strategy.
  2. Use LinkedIn's Follow Feature: Follow hashtags related to your industry, niche, or interests to keep your feed relevant.
  3. Create a Hashtag List: Maintain a list of important hashtags for quick reference and use in posts.
  4. Engage Actively: Interact with content under the hashtags you follow to boost engagement and visibility.

Managing hashtags well can streamline your influencer marketing efforts and optimize media management across social networks.

Benefits of Using Hashtags on LinkedIn

🗣 Engaging with a Targeted Audience

Engage effectively with a targeted audience by incorporating industry-specific hashtags. This helps you connect with professionals and enthusiasts interested in the same topics, fostering meaningful interactions and discussions.

🚀 Improving Content Discoverability

Hashtags make your content more discoverable on LinkedIn's search engine. By tagging keywords related to your post, you increase the chances of appearing in search results, thus enhancing the discoverability of your content.

📊 Enhancing Visibility and Reach

Using hashtags strategically on LinkedIn can significantly improve the visibility and reach of your content. Hashtags serve as a tool to categorize your posts, making them discoverable to users interested in those specific topics. When you use relevant hashtags, your content is more likely to appear in searches and hashtag feeds, reaching more people than just your connections.

Benefits of Using Hashtags on LinkedIn

  1. Boost Brand Awareness: Including hashtags in your posts helps amplify your brand's presence on the platform.
  2. Targeted Exposure: Hashtags connect you with users who follow or search for those tags, increasing your chances of reaching a targeted audience.
  3. Enhanced Engagement: Posts with hashtags often receive higher engagement rates because they attract users genuinely interested in the topic.

By using hashtags effectively, marketers can optimize their LinkedIn strategy, ensuring their content gets the attention it deserves.

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Best Practices for Using LinkedIn Hashtags to Improve Your Strategy

1️⃣ Choosing Relevant Hashtags

Selecting the most relevant hashtags for your LinkedIn content is essential for maximizing its reach and engagement. Here are some tips to help you choose effectively:

  1. Research Your Audience: Understand what hashtags your target audience follows by analyzing their posts and interactions.
  2. Use Industry-Specific Tags: Incorporate hashtags that are popular within your industry to increase visibility among peers and potential clients.
  3. Leverage Trending Hashtags: Keep an eye on current trends and incorporate trending hashtags that align with your content.
  4. Analyze Competitors: Observe the hashtags used by competitors and influencers in your field to identify effective tags.
  5. Balance General and Specific Tags: Combine broad, widely-used hashtags with niche-specific ones to reach a wider yet targeted audience.

Implementing these strategies can significantly enhance your social media marketing efforts, making your LinkedIn presence more impactful.

2️⃣ Balancing General and Niche Hashtags

Using a mix of general hashtags and niche hashtags is crucial for maximizing your reach and engagement on LinkedIn. General hashtags like #Marketing or #Leadership have a broad appeal, helping you connect with a wide audience. However, niche hashtags such as #ContentMarketingTips or #InfluencerStrategies allow you to target specific communities interested in specialized topics.

  • General Hashtags: Enhance visibility across diverse social media platforms.
  • Niche Hashtags: Engage with a more targeted audience, increasing the relevance and quality of interactions.

Balancing these two types of hashtags strengthens your social media presence, boosts branding, and supports smarter content marketing strategies.

3️⃣Positioning Hashtags Strategically

Strategic placement of hashtags in your LinkedIn content can have a big impact on your social media marketing efforts. Here are some best practices:

  • Beginning vs. End: Place hashtags at the end of your post to keep the main message clean and focused.
  • Within Sentences: Integrate hashtags naturally within sentences for a seamless reading experience.
  • Separate Lines: Use separate lines for your hashtags if you're adding multiple tags to ensure readability.
  • Highlight Key Terms: Bold key terms that you turn into hashtags to draw attention.

Strategic hashtag placement enhances content discoverability and engagement, essential for influencer marketing and building a strong social media presence.

"Strategic hashtag placement enhances content discoverability and engagement, essential for influencer marketing and building a strong social media presence."

4️⃣ Analyzing Hashtag Performance

Understanding how your hashtags perform on LinkedIn is crucial for optimizing your content strategy. Here are some tools and methods to help you analyze performance:

  1. LinkedIn Analytics: This built-in tool provides insights into the engagement and reach of your posts, including hashtag performance.
  2. Social Media Analytics Tools: Tools like Hootsuite, Sprout Social, and Buffer offer in-depth analytics, tracking hashtag metrics across various social media platforms.
  3. Hashtag Tracking Tools: Platforms like Keyhole and Hashtagify allow you to monitor hashtag popularity and trends.
  4. Manual Tracking: Regularly check the performance of your posts by noting engagement metrics such as likes, comments, and shares.

Using these methods, you can refine your hashtag strategy to enhance media engagement and boost your digital marketing efforts.

5️⃣ Keeping Up with Hashtag Trends

Keeping pace with trending hashtags on LinkedIn is essential for a dynamic social media marketing strategy. Here are some effective ways to stay updated:

  1. Follow Industry Influencers: Monitor influencers in your industry. They often use trending hashtags that can boost your content’s visibility.
  2. LinkedIn's Explore Feature: Utilize LinkedIn's explore feature to discover trending topics and hashtags relevant to your field.
  3. Join Relevant Groups: Participate in LinkedIn groups related to your niche. These groups frequently discuss current trends and popular hashtags.
  4. Social Media Tools: Use tools like Hashtagify, RiteTag, or LinkedIn Analytics to track the performance and popularity of specific hashtags.

Staying informed about hashtag trends ensures your content remains relevant and engages effectively with your audience.

Top LinkedIn Hashtags for 2024

LinkedIn hashtags can give your content the boost it needs to reach the right audience. Here’s a glimpse at some of the top hashtags to consider using in 2024:

Popular Industry Hashtags

When it comes to popular hashtags on LinkedIn in 2024, certain industry-specific tags stand out. These hashtags help boost your social media presence and connect with a broader audience. Here are some key ones:

  1. #DigitalMarketing: Essential for anyone in the digital space, from content marketing to SEO.
  2. #InfluencerMarketing: Great for those in marketing and branding, especially if you're an influencer.
  3. #TechTrends: Ideal for tech enthusiasts and professionals looking to stay updated.
  4. #Leadership: Perfect for posts about leadership skills, management strategies, and personal growth.
  5. #HealthcareInnovation: A must if you're in the healthcare sector focusing on new technologies.

Using these industry-specific hashtags can significantly enhance your reach and engagement.

Niche-Specific Hashtags

Using niche-specific hashtags on LinkedIn can help you connect with a more targeted audience. Here are some examples tailored to various industries:

"👩🏻‍💻‍Social Media Marketing * #SocialMediaStrategy * #ContentCreationTips * #SMMarketing "
"🙋🏼‍♂️Influencer Marketing * #InfluencerInsight * #BrandPartnerships * #InfluencerGrowth "
"🏄‍♂️Digital Marketing * #SEOTrends2024 * #PPCStrategies * #DigitalMarketingTips "
"📑Content Marketing * #BloggingTips * #ContentDevelopment * #CopywritingSecrets "
"🏆 Branding * #BrandIdentity * #PersonalBrandingTips * #BrandStorytelling "

These hashtags make your posts more discoverable within specific communities and enhance engagement with relevant professionals.


Using hashtags on LinkedIn strategically can significantly boost your content's visibility, engagement, and discoverability. Here's a quick recap:

  • Enhancing Visibility and Reach: Hashtags make your posts more accessible to a broader audience.
  • Engaging with a Targeted Audience: They help in connecting with people interested in specific topics.
  • Improving Content Discoverability: Effective hashtags ensure your content is easily found.

Ready to leverage hashtags? Here are some steps to get you started:

  1. Identify Relevant Hashtags: Research industry-specific and niche hashtags.
  2. Mix General and Niche Hashtags: Balance broad and specific tags for maximum reach.
  3. Position Strategically: Place hashtags thoughtfully within your content.
  4. Analyze Performance: Use tools to track which hashtags drive the most engagement.
  5. Stay Updated with Trends: Keep an eye on trending hashtags to stay relevant.

Happy hashtagging! 👨‍💻

FAQs About LinkedIn Hashtags

How Many Hashtags Should I Use on LinkedIn?

When deciding how many hashtags to use on LinkedIn, it's best to aim for three to five. This range works well for improving your social media marketing efforts without overwhelming your audience.

  • Three to five hashtags: Perfect for balancing visibility and engagement.
  • Less than three hashtags: Might not fully take advantage of LinkedIn's hashtag potential.
  • More than five hashtags: Could look like spam and water down your message.

Use a combination of broad and specific hashtags to enhance your digital marketing, influencer marketing, and content marketing strategy. This method helps strengthen your branding and social media presence while effectively managing your media.

Can I Create My Own Hashtags?

Creating your own unique hashtags on LinkedIn is entirely possible and can be a powerful tool in your social media strategy. Custom hashtags help in branding, making your content easily identifiable and enhancing media engagement. To create a hashtag:

  • Think of a Unique Phrase: Ensure it's relevant to your content or brand.
  • Check for Availability: Search to see if the hashtag is already in use.
  • Promote Consistently: Use it across your posts, articles, and comments.

Custom hashtags are particularly useful for influencer marketing, digital marketing campaigns, and content creation. They help marketers build a community around their brand, increasing visibility and interaction.

How to Measure Hashtag Effectiveness on LinkedIn

Measuring the effectiveness of hashtags on LinkedIn is crucial for optimizing your digital marketing strategy. Here are some methods and tools to consider:

  • LinkedIn Analytics: Use built-in analytics to track engagement, reach, and impressions.
  • Third-Party Tools: Platforms like Hootsuite and Sprout Social offer advanced social media analytics.
  • Hashtag Performance Metrics: Monitor metrics such as likes, shares, comments, and click-through rates.
  • Content Performance: Compare posts with and without hashtags to gauge impact.

By using these tools and methods, you can improve your hashtag strategy to increase visibility and interaction on LinkedIn. 📊

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